FOR IMMEDIATE RELEASE
· Global Leader in Transactions Processing Launches Year-Long, Multi-Media Advertising Campaign · Acquires ShopEasy: e-mail Reminder and Gift Portal
November 13, 2001 (Ft. Lauderdale, FL) - Just weeks after expanding operations by opening a Los Angeles office, iBill (Internet Billing Company, Ltd.), a global leader in online transactions processing, announced today its official push into the retail market. As part of this initiative, iBill has launched a bold, aggressive retail ad campaign and has acquired ShopEasy, an online personal shopper gift recommendation and reminder service.
Building on its success in providing its turnkey e-commerce solution to small and mid-size companies, iBill will make a formal effort in 2002 to attract larger, brand name retail clients that want to have an online presence. The timing seems right. Forrester Research predicts worldwide B2C e-commerce to go from a $167 billion industry in 2002 to a $452 billion industry by 2004.
“This provides iBill with a golden opportunity to fill the void between high-end, low-touch service providers and low-end, limited person-to-person payment options,” said Garrett M. Bender, iBill’s President and CEO. “As this online segment grows and more retailers begin to choose their payment processors, iBill can ensure a simple, safe and secure experience.”
As a primary driver of its retail-focused efforts, iBill has launched a new, year-long, multi-media advertising campaign. The ads target C-level decision makers and webmasters through print, online and e-Mail media. The “Simple Sells” campaign features well-known toy icons such as “Slinky™,” “Mr. Potato Head™” and the “Pet Rock” to demonstrate the simplicity, ease and convenience of iBill’s online payment processing service. Among the publications iBill will advertise in are Internet World, STORES and Internet Retailer, as well as regional publications such as the LA Business Journal.
As part of its initiatives iBill will continue to look for unique merchandising opportunities, such as its sole sponsorship of the National Retail Federation’s 2002 calendar. The calendar is a yearly feature distributed to 45-50,000 retailers.
“A number of our competitors have stumbled and crumbled, creating an ideal opening for iBill’s bold and simple marketing message,” said Cathy Beardsley, vice president of marketing for iBill. “We’re taking a very targeted and integrated approach to our efforts and plan to claim a significant share of the retail marketplace in 2002.”
As part of its massive foray into the retail marketplace, iBill has acquired ShopEasy (www.ShopEasy.com
Over time, iBill will make its Processing Plus service the exclusive payment processing service on the portal. iBill also intends to incorporate its affiliate management program, RevShare, and targeted email-marketing campaigns.
“This acquisition allows iBill to extend its reach into the retail market while positioning our current customers in front of ShopEasy’s 67,000 registered members,” said Beardsley.
Established in 1996 and headquartered in Ft. Lauderdale, FL, iBill provides turnkey e-commerce solutions to thousands of business customers around the world. The company`s service is powered by proprietary technology that integrates online payment processing, fraud control, affiliate management and financial reporting and tracking. For more information about iBill, visit the company on the web at www.iBill.com