November 13, 2001, 12:00 AM

EMarketer predicts a 20% increase in online spending for Q4

EMarketer says online spending will jump 20% and that 58.7 million buyers will spend nearly $11 billion online during this holiday season.

New York-based eMarketer’s U.S. Holiday Shopping report projects that 58.7 million consumers will spend $10.7 billion online during the holiday shopping season. The research company estimates that U.S. residents shopping online will spend an average of $182.25. There will be 14.1 million more people shopping online in Q4, 4.9 million of which will be shopping online for the first time. EMarketer says more people will shop online as consumers perceive online shopping as more convenient and safer than mall shopping. And many consumers will shop online instead of traveling to deliver gifts. The report notes that the deteriorating economy will harm online sales, unlike other years in which online spending did not reflect general retail spending.

EMarketer also points out that its projection is one of many, with nine research firms offering different sales projection figures ranging from $9.5 billion to $12.4 billion. Emarketer’s study is based on a purchasing model aggregating data from dozens of sources. Additionally, the research firm is benchmarking its projections against the quarterly assessments of the U.S. Department of Commerce.

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Adrien Henni / E-Commerce

eBay and Russian Post accelerate cross-border deliveriies

EBay and Russian Post have signed a memorandum of cooperation aimed at reducing the time ...

FPO

Ernie Diaz / E-Commerce

Can Tencent win the mobile commerce battle with Alibaba?

The two Chinese Internet giants are increasingly encroaching on each other’s territories. A Beijing-based marketing ...

Advertisement