November 7, 2001, 12:00 AM

Limited Too re-launches web site to emphasize multi-channel presence

Limited Too’s new site features merchandise identical to that in the stores and the catalog, a store finder, and catalog and magazine content in a special section.

Limited Too, which sells apparel and accessories to girls aged 8 to 12, re-launched its web site Friday to tie its stores, catalog and web site more closely together. The site features merchandise identical to that in the stores and the catalog, a store finder, catalog/magazine content in a special section and simpler navigation.

Multimedia Live’s MarketLive Intelligent Selling System provides the technological foundation. Multimedia Live also designed the user interface. Multimedia Live included in the design an online sign-up form for shoppers to apply for a Limited Too credit card, a special pre-paid line of credit that lets shoppers choose and pay for their own purchases and learn the details of transactions. The design also allows shoppers to zoom in on products.

“MML worked with Limited Too to launch its first website approximately two years ago,” said Ken Burke, Multimedia Live president and CEO. “That site was very content-focused, and has been extremely popular. Since then, The Limited Too’s online strategy has evolved to demand a greater emphasis on online commerce and deeper integration with its catalog and retail channels. With this site we’re going to see online browsing leading to a lot of in-store purchases. This site exemplifies how multiple channels can support each other to increase overall sales.”

 

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