November 2, 2001, 12:00 AM

Amazon offers a proprietary virtual credit card today introduced a virtual proprietary credit card that customers can use to shop at It is being offered by Citibank and Financial Services Inc.

Kurt Peters

Executive Editor

For decades, stores have tried to create customer loyalty by offering proprietary credit cards. Now, further evidence that web retailing is becoming more like traditional retailing, but with a twist, today introduced a proprietary credit “card.”

Not actually a card, but a credit account administered by the Citi Commerce Solutions division of Citibank in conjunction with Financial Services Inc., Amazon will offer a line of credit to customers who don’t have credit cards or who want a proprietary credit account with Amazon.

To launch the card, Amazon is giving a three-month, interest-free grace period on orders of more than $200 placed through Jan. 31. The finance offer does not apply to purchases made from the Amazon Marketplace, auctions or Z shops, or at the Circuit City portion of Amazon. The offer also cannot be used for gift certificate purchases and cell phone deposits. The interest rate on the card is 22.9%.



Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!




Relevant Commentary


Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...


Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of that will let customers and Quill ...