No matter how taken with the notion some tech pioneers are, wireless shopping is not something that is going to happen soon, says the latest research.
A lot of angst has been spilled over the future of wireless e-commerce, or m-commerce (for mobile) as it is becoming known. But no matter how taken with the notion some tech pioneers are, wireless shopping is not something that is going to happen soon, says the latest research. EMarketer Inc. of New York came out this fall with its report, North American Wireless: Subscribers, Revenues and Services, which pulls together its own research as well as the research of others to give a comprehensive view of wireless activities today. Shopping isn’t high on that list. A report from Forrester Research Inc. from last year measures how small the impact of wireless will be on online shopping. “The majority of people are not prepared to shop retail using a PC, so why should we think they’ll shop over a mobile phone or a wireless device,” says Ben Macklin, eMarketer senior analyst who prepared the report. “Retailers today should be thinking of mobile for messaging-to give consumers little alerts that there is a special on.”