November 1, 2001, 12:00 AM

Gottschalks redesigns site to tie online and store strategies more closely

Gottschalks department stores has re-launched its web site, making the site easier to navigate and tying the site more closely to the stores. It also assigns merchandise orders to department stores when the fulfillment center is out of stock.

Kurt Peters

Executive Editor

Fresno, CA-based Gottschalks Inc. department stores has relaunched its web site, making the site easier to navigate and tying the site more closely to the stores. The site features an order outsourcing function, which assigns merchandise orders to department stores when the company’s fulfillment center is out of stock.

“We have improved the look and feel of the site, providing more flexibility and ease of use for visitors as well as providing more focus on our stores. While we continue to offer select merchandise for online purchasing, more importantly the new site offers improved integration with our stores which will allow us to alert visitors to special store promotions and other customer programs. Our bridal registry has also been improved with new systems and technology implemented in the redesign of the web site,” said John Zavada, vice president and chief information officer of Gottschalks.

Gottschalks also implemented a new back-end order system, which integrates online, mail and telephone orders. The company says it expects this new technology to reduce order handling costs while providing a better understanding of customers and their shopping patterns.

The redesigned site also offers integration with UPS software, which generates UPS labels for mailing and tracking numbers for customer shipments.

Gottschalks operates 74 department stores and 17 specialty apparel stores in six western states.

 

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