October 31, 2001, 12:00 AM

A new look for an old standby—moving the catalog into the e-age

Bigfoot Interactive, a provider of e-mail marketing technology and services, and Mobular Technologies are partnering to create interactive e-mail catalogs.

Kurt Peters

Executive Editor

If paper catalogs drive shoppers to the web, why wouldn’t e-mail catalogs be even more effective? Operating on that premise, Bigfoot Interactive, a provider of e-mail marketing technology and services, and Mobular Technologies are partnering to create, deliver and track entire, interactive e-mail catalogs.

Under the agreement, Bigfoot Interactive clients will be able to produce interactive catalogs and other data-intensive documents via permission-based email using Mobular Engine technology. The companies says each compressed, keyword-searchable catalog can contain thousands of items and hundreds of pages of data while limiting the file size of the message to only 3k, compared to an average e-mail campaign size of up to 60k. In addition, the content of the interactive catalog is automatically updated with current items, prices and descriptions every time the e-mail is opened while the user is online.

"As printing and postage costs continue to escalate, direct marketers are increasingly turning to e-mail due to its cost efficiency, faster time-to-market, real-time responsiveness and advanced targeting abilities," said Al DiGuido, CEO of Bigfoot Interactive.

Bigfoot Interactive provides e-mail marketing technology and services, including consulting, list acquisition, creative services, database integration, and analytics. Mobular Technologies aggregates, compresses and mobilizes structured and unstructured data with self-contained search and navigation. Mobular`s reporting provides marketers with detailed data on user responsiveness, product interest and catalog usage statistics.



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