October 30, 2001, 12:00 AM

Spiegel.com boosts sales at its redesigned site

Spiegel Catalog has redesigned its web site to feature faster and easier navigation. It says the number of abandoned shopping carts has decreased as has use of the search function, meaning shoppers are finding what they want faster.

Kurt Peters

Executive Editor

 

Spiegel Catalog Inc., part of The Spiegel Group, has redesigned its web site to feature faster and easier navigation. Spiegel says the number of abandoned shopping carts has decreased since the redesign. More interestingly, says Richard Burke, divisional vice president of e-commerce for Spiegel, “Our search function has been used less and less, showing us that our customers can navigate the site easily and find what they need immediately."

Burke adds: “Sales typically drop after a retail web site redesign. We`ve seen the opposite.”

The site also features ZoomFX Technology from RichFX Inc., which allows customers to view details of products. “We expect this new technology to enhance the shopping experience on spiegel.com,” Burke says. “ZoomFX enables shoppers to first see the entire look of a product, and then smoothly zoom-in on the finer details, viewing items as they would in a physical retail store. This feature allows our customers to make a highly informed purchase decision.”

It also features a fashion quiz, a runway of fashions relevant to Spiegel shoppers, a holiday webcast of decorating and entertaining ideas and electronic gift certificates.

 

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