Responding to market research that shows women like to shop where they have multiple choices in make-up, Chanel, Clarins and The Estee Lauder Cos. have launched Gloss.com. The site will feature more than 5,000 beauty products from Bobbi Brown, Chanel, Clarins, Clinique, Estee Lauder, M.A.C, Origins, Prescriptives and Stila. Executives involved in the launch have said the site will be brand neutral.
"Gloss.com was created for the woman who wants the best selection of prestige brands, access to beauty professionals, the latest news and trends, detailed product information, and excellent customer service - all in one convenient location," said Peter Hirshberg, president of Gloss.com.
Market research commissioned by The Estee Lauder Companies shows that 79% of women prefer to shop on a multi-brand site; 74% want hard-to-find brands, 85% want detailed product information and 55% want beauty tips.
Each featured brand has an online boutique, accessible via a branded home page within the Gloss.com site.
Created in 1999, Gloss.com was purchased by The Estee Lauder Cos. in April 2000 and is now owned jointly by Chanel, Clarins and Estee Lauder.
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