October 2, 2001, 12:00 AM

Slicing the Pie Ever Thinner

The micro-subsets of online buyers.

Forrester Research Inc. is looking in even greater depth at who‚s buying online. Forrester‚s latest stats slice the population into such micro-subsets as parents of a newborn, new first-time parents and millionaires. Here are some of the findings they‚ve uncovered about the online behavior of these groups:

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Ernie Diaz / E-Commerce

Can Tencent win the mobile commerce battle with Alibaba?

The two Chinese Internet giants are increasingly encroaching on each other’s territories. A Beijing-based marketing ...

FPO

Matt Swan / E-Commerce

Do cash-back sites really drive incremental sales?

Yes, suggest data from Affiliate Window, an affiliate marketing network. And consumers spend more when ...

Advertisement