Today, the iPhone is the ultimate mobile shopping device: 69.5% of mobile sales occur on smartphones while 30.5% occur on tablets, and 61.4% of ...
Slicing the Pie Ever Thinner
The micro-subsets of online buyers.
Forrester Research Inc. is looking in even greater depth at who‚s buying online. Forrester‚s latest stats slice the population into such micro-subsets as parents of a newborn, new first-time parents and millionaires. Here are some of the findings they‚ve uncovered about the online behavior of these groups: