October 2, 2001, 12:00 AM

Slicing the Pie Ever Thinner

The micro-subsets of online buyers.

Internet Retailer

Forrester Research Inc. is looking in even greater depth at who‚s buying online. Forrester‚s latest stats slice the population into such micro-subsets as parents of a newborn, new first-time parents and millionaires. Here are some of the findings they‚ve uncovered about the online behavior of these groups:


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