October 2, 2001, 12:00 AM

Slicing the Pie Ever Thinner

The micro-subsets of online buyers.

Forrester Research Inc. is looking in even greater depth at who‚s buying online. Forrester‚s latest stats slice the population into such micro-subsets as parents of a newborn, new first-time parents and millionaires. Here are some of the findings they‚ve uncovered about the online behavior of these groups:

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Tony DiCostanzo / B2B E-Commerce

B2B e-commerce in a B2C world

Companies that sell online to other companies can learn a lot from looking at the ...

FPO

Vebeka Guess / E-Commerce

Three online shopping trends to note this holiday season

Lessons from the 2013 holiday season point the way for effective marketing tactics in the ...

Advertisement