FIRECLICK STREAMLINES SITE OPERATIONS WITH NETFLAME2™

-- Content Acceleration, Real-Time Site Analysis Service Increases Online Results for Multi-Channel Marketers Like Restoration Hardware, Ann Taylor and Calyx & Corolla --

Los Altos, CA – October 1, 2001 – Fireclick, an award-winning leader in Internet infrastructure services, today announced the availability of Netflame2™, its hosted application service for speeding Internet content and providing real-time Web traffic analysis, key to understanding the conversion hit-rate for success or failure on e-commerce and content sites. Netflame2 includes Fireclick’s flagship predictive caching technology joined with sophisticated enhancements to Realtime Insite™, its up-to-the-moment Web site traffic analysis tool. With installation taking only a matter of minutes, Netflame2-enabled Web sites are able to provide two-to-ten times better performance with the same hardware, offering enhanced customer service and attracting new users. Netflame2 reduces operating costs while increasing revenue for online businesses.

Driving Customers Forward in the Shopping Process

Netflame2’s Realtime Insite Web traffic reporting feature presents e-businesses with unique and actionable data, key to understanding the force behind customers’ clicks through a site. In a simple Web-based management console, site managers gather information to quickly identify technical or business problems, such as broken page links, poor site design or simply an out-of-stock product.

“Using the Web as an effective channel in doing business is paramount to all businesses. Netflame2 with its unique, real-time analytics provide the basis for action, to satisfy customers using the Web,” said Ram Srinivasan, president and CEO of Fireclick. “Netflame2 is a must have for online businesses that are serious about providing a robust experience, while continually looking to improve their operations.”

Specific enhanced Realtime Insite features include:

· Path Analysis – Netflame2 shows Web merchandisers and marketers where people go on their site. An intuitive visualization tool depicts in real-time where shoppers are headed. If certain pages aren’t attracting visitors or are ineffective, changes can be made immediately.

· Site Statistics – Merchandisers and Webmasters will gain real-time reports with standard statistics such as page views and sessions, entry and exit pages, and more. In addition, unique statistics such as most frequent back-button usage, CDN performance measurements and end-user connection speeds are captured and reported. In a moments notice, online businesses will be able to identify new trends and alter the sites accordingly.

· Firelog Web Log Consolidation – With Netflame2, Web logs are automatically collected and consolidated in real-time. Regardless of how many servers make up the Web farm, site operators now have a single, accurate log of site activity. Online businesses are able to eliminate manpower dedicated to merging and maintaining Web files and dedicate those resources to other customer-focused tasks to increase sales.

“Since implementing Netflame, we have seen a significant jump of more than eight percent in our conversion rates due to better site design and performance,” said Bob Tuttle, vice president of eCommerce for Calyx & Corolla. “Realtime Insite allows us to actually see where our shoppers are headed and why. Immediately, we’re able to change page designs based on traffic patterns to better serve our customers. Having access to this type of real-time customer information is invaluable.”

Website Design and Speed Directly Impact Profitability

Today, with broadband at a staggering low adoption rate and the average dial-up response time being 17 seconds, businesses need to work harder to keep customers happy and protect brand image. Retailers especially feel the direct correlation between dissatisfied end users, site abandonment and lost revenue. Fireclick customers such as Victoria’s Secret, Restoration Hardware and Ann Taylor use Netflame2 to satisfy customer demands and leverage the Internet as an effective business and profitable distribution channel.

“We are constantly trying to meet our customers’ demands for a faster online shopping experience, but pictures and rich graphics are extremely important for our online sales said Marta Benson, vice president of the Direct Restoration division at Restoration Hardware. “With Fireclick, we do not have to sacrifice the look and feel of our Website to offer better site performance.”

According to a September 2001 study by Jupiter Media Metrix, eRetail sites that ensure faster page load-times and provide more product information retain customers better than sites that implement more expensive technologies such as rich media content or mobile commerce applications. In addition, 26 percent of people who use eRetail sites said faster loading pages entice them to make return visits.

“Today eCommerce sites are striving to keep operating costs down while raising the level of service to customers,” commented Greg Howard, principal analyst of the HTRC Group, LLC. “Fireclick’s Netflame2 offers businesses an economical alternative to adding costly additions to their networks.”

About Fireclick

Funded by Cisco Systems, Atlas Venture and Menlo Ventures, Fireclick’s mission is to drive e-business success by speeding Web access for consumers and improving overall site operations. By providing e-businesses with real-time actionable information about their customers, as well as resolving the inherent “last mile” slowness associated with the Web, Fireclick’s flagship product, the Netflame™ application service, meet the concerns of Fireclick’s customers by helping create richer and faster Web site experiences, thus rewarding e-businesses with more site traffic, longer sessions, increased revenues and profits. Visit them at www.fireclick.com.

Fireclick, Netflame, Netflame2, Fireclicker and Realtime Insite are trademarks of Fireclick, Inc. All othe trademarks and registered trademarks are the properties of their respective owners.