September 19, 2001, 12:00 AM

Lenox upgrades and re-launches its web site

Among the changes that has made are streamlining the checkout, adding a “My Account” feature, tallying shipping charges as the customer shops and improving the search function.

Kurt Peters

Executive Editor

Langhorne, PA-based Lenox Collections, a gifts and collectibles retailer, has relaunched its web site, to streamline the shopping experience.

Among the site’s changes, has streamlined its checkout process, including a one-page checkout procedure with the ability for customers to include gift wrap and gift messaging. The addition of the "My Account" area allows consumers to alter personal information, such as updating names in their address book or changing passwords, all in one location. also now tallies shipping charges for orders while products reside in a customer’s shopping cart, as opposed to at the final purchasing stage.

In addition, customers looking for an item from Lenox Collections print catalogs can use the new Catalog Quick-Buy tool, which lets consumers locate and order products by entering the catalog product ID number online. Lenox also has upgraded its search engine to provide faster, more relevant results for keyword searches. experienced more than 200% growth in sales from fiscal 2000 to fiscal 2001.

"With the relaunch of, we look to enhance the experience of our most trusted asset – our customers – and entice new visitors to the site," said Martha Curren, president of Lenox Collections. "The new site will greatly help to fulfill our strategy of providing consumers the easiest and most convenient way to shop online. At the same time, it gives consumers an opportunity to more easily explore the imaginative, high-quality gifts and collectibles for which Lenox Collections is known."



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