FairMarket Powers Sales Solutions for SONICblue on eBay

-- FairMarket`s MarketSelectsm Offers Tools, Services and Expertise to Maximize Success on the Highly Liquid Marketplace --

WOBURN, Mass., September 10, 2001 - FairMarket, Inc. (Nasdaq: FAIM), a leading provider of e-business selling and marketing solutions incorporating dynamic pricing, today announced that SONICblue (Nasdaq: SBLU) has chosen FairMarket`s MarketSelect solution as its infrastructure to sell its Rio MP3 players on eBay.

The leader in the converging Internet, digital media, entertainment and consumer device markets will use FairMarket`s technology to sell excess and refurbished consumer electronics on the 29.7 million buyer strong eBay marketplace. With the demand for MP3 players and other consumer electronics soaring, SONICblue came to FairMarket for a cost-effective channel that will help it maximize margins on excess and refurbished merchandise.

"We are looking forward to working closely with FairMarket to successfully use MarketSelect to sell excess and refurbished Rio MP3 players," said Mike Booth, director of eCommerce at SONICblue. "Not only do we get the highest level of brand exposure and customization, but also the ease of upload, automated order checkout and the strong client support provided by FairMarket."

MarketSelect is a selling tool that enables merchants and manufacturers to easily sell large quantities on eBay. It is supported with a wide range of technical and branding services as well as expertise in selling strategies to optimize success on eBay. Leveraging eBay`s APIs, this solution provides a seamless way for merchants with or without their own Web site to list their items on the eBay site through FairMarket.

"We are excited to be working with a quality merchant like SONICblue to sell such popular products in a hot category on eBay," said Mark Sutton, director of marketing at FairMarket. "FairMarket`s MarketSelect offers retailers the scalable tools, services and expertise needed to effectively leverage the opportunities offered by the enormous eBay marketplace."

About FairMarket

FairMarket develops and delivers e-business selling and marketing solutions for retailers, distributors and manufacturers. A recognized leader in dynamic pricing technology, FairMarket provides hosted and scalable solutions to help enable companies to maximize price yield and promote their brands. Major corporations including Dell Computer Corporation, CompUSA, New Line Cinema and Virgin.Net rely on FairMarket`s discount, clearance and promotional technologies and services. Headquartered in Woburn, Mass., FairMarket has offices in the U.K. and Germany. The company can be reached at 800-531-7871 or on the Web at www.fairmarket.com.

About SONICblue Incorporated (www.SONICblue.com)

SONICblue is a leader in the converging Internet, digital media, entertainment and consumer electronics markets. Working with partners that include some of the biggest brands in consumer electronics, SONICblue creates and markets products that let consumers enjoy all the benefits of a digital home and connected lifestyle. SONICblue holds significant financial assets, global marketing capabilities and a focused technology portfolio that includes Rio® digital audio players; ProGear* Information Appliances; ReplayTV® personal television technology and software solutions; Go-Video® Dual-Deck* VCRs and integrated DVD+VCRs and California Audio Labs high-end home entertainment theater components.