August 31, 2001, 12:00 AM

Infopia adds eBay, Yahoo to product-placement network

Salt Lake City-based Infopia Inc. has added eBay Stores and Yahoo Stores to the list of auctions and marketplaces where products are posted and managed on behalf of the Infopia`s customers.

Salt Lake City-based Infopia Inc. has added eBay Stores and Yahoo Stores to the list of auctions and marketplaces where products are posted and managed on behalf of the Infopia`s customers.

Infopia has created a network of shopping-related sites and manages inventory placement at those sites on behalf of retailers. This network is made up of auction sites, comparison-shopping sites, classified ad sites and malls, including such names such as Amazon.com, MSN, Excite and uBid.

Infopia says it uses artificial intelligence to determine which of the merchant`s products should be listed on which marketplaces, at what time they should be listed, in which categories and using which selling techniques. Infopia Merchants pay a monthly subscription for use of the service. The company says retailers earn and over $16 in revenue for every $1 they spend on Infopia’s services.

"Our company is built on the concept that merchants and retailers can be successful online by capitalizing on the traffic generated by auction and shopping portals," said Bjorn Espenes, chief executive officer of Infopia. "Yahoo and eBay are prime examples. As they continue to diversify their offerings to include things such as stores, they do so with the intention of driving substantial shopping traffic to them. Our merchants benefit by having their products listed in so many different places without having to maintain or manage more than one account."

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