August 30, 2001, 12:00 AM

How Sears is achieving a multi-channel payoff from the web

(Page 4 of 4)

How Sears.com compares to other general merchandisers
January February March April May June
Unique visitors
(in millions)
BlueLight
6.554
5.206
5.531
6.947
6.368
5.801
Sears
3.158
3.546
4.785
3.488
3.614
3.15
Target
1.777
1.628
1.893
2.504
2.424
2.317
Wal-Mart
4.621
3.079
3.073
3.238
3.562
3.789
Pages per visit
BlueLight
3.9
3.6
3
1.7
1.8
1.8
Sears
13.1
10.7
10.4
12.3
12.6
14
Target
9.3
9.6
10
10.4
10.8
10
Wal-Mart
10.9
10.8
11.2
10.2
9.4
9.1
Conversion rates
BlueLight
0.5
0.5
0.6
0.5
0.6
0.6
Sears
0.8
0.8
0.7
2
1.9
2.2
Target
2.2
1.1
1.8
1.7
1.6
1.1
Wal-Mart
2.8
1.8
2.4
1.5
1.6
1.4
Source: comScore Networks Inc., Reston, Va.

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