August 23, 2001, 12:00 AM

July online retail spending rebounds, says latest Forrester report

Online shopping posted a rebound in July, totaling $2.6 billion, up 18% from $2.2 billion in June, Forrester Research Inc. reports in its 19th monthly survey of online spending. Total spending reached $3.98 billion, up 24% from June.

Kurt Peters

Executive Editor

Online shopping posted a rebound in July, totaling $2.6 billion, up 18% from $2.2 billion in June, Forrester Research Inc. reports in its 19th monthly survey of online spending. Sales in May and June had declined from previous months, reaching $2.2 billion in June, down from $2.69 billion in May, which itself was down from $2.75 billion in April. The rebound, Forrester said, was “an indication that previous summertime spending dips were not reflective of a long-term decline in online shopping.”

July’s online retail spending was down slightly from the $2.76 billion that consumers spent in retail buying online in July 2000.

Total online consumer spending online in July was $3.98 billion, which includes $1.38 billion in airline tickets, car rental and hotel reservation spending online. The total is up 24% from $3.2 billion in June and even with the July 2000 figure.

Forrester also reported that the number of households shopping online increased to 14.7 million in July from 13.1 million in June. Consumers spent an average of $270 per person on all online spending in July, compared with $247 in June.

Forrester bases its Index on 5,000 responses during the first nine business days of the month from an online panel developed by Greenfield Online.

 

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