August 16, 2001, 12:00 AM

Target takes aim at the teen market

Target launches an online destination for the teen set. The site will feature music, games and a chance to win a car.

Kurt Peters

Senior Executive Editor

Target.com is aiming for the teen market with its newly-launched Bullseye online destination (www.target.com/bullseye). The site will promote popular trends to a teen audience. The site will feature music, quizzes, advice, fashion, beauty and events. Bullseye also will feature Target Radio, streaming music powered by Launch. It includes links to a License to Drive sweepstakes, in which older teens can win a car, and Get Into the Game, a resource for the latest video game news and information.

 

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