FOR IMMEDIATE RELEASE
Investor Relations Contact
-- After Signing Numerous New Deals During the Summer in the United States, adMonitor Also Experiencing Growth Overseas -
Los Angeles - August 16, 2001 - L90, Inc. (Nasdaq: LNTY), the premier marketing, technology, and media company, announced today that its proprietary marketing technology, adMonitor, has signed agreements with peoplesound.com, Europe`s leading Web site for high quality music, and e-space.co.uk, which specializes in building revenue and content for brands online. adMonitor will serve and track all marketing campaigns on the sites, as L90 looks to generate profit and efficiency for the e-space.co.uk and peoplesound.com Web sites.
"There is a strong demand in this market for an advertising technology that generates revenues," said Mike Leo, President of Technology Solutions for L90. "adMonitor helps Web publishers monetize their sites by creating new revenue streams, which is what publishers must focus on to succeed in this market."
In addition to the new clients in the UK, L90 recently announced that adMonitor signed on 10 new clients in the United States in the month of June and 5 new clients in July. adMonitor is the only marketing technology that was developed with an advertising perspective, exclusively for Web publishers. The technology creates new revenue streams through a combination of ProfiTools, a suite of digital marketing tools that monetizes Web site inventory and databases while commanding higher CPMs than competing technologies. The ProfiTools include e-mail, sponsorships, eNewsletters, co-registration, and rich media among others.
"Advertising revenues are a crucial component to the success of our partners," said Neil Morgan, Chairman of e-space.com.uk. "We searched for a company and a marketing technology that we felt was clearly focused on generating revenues for our Web publisher clients, which is why we chose adMonitor."
The Technology for Business Success
adMonitor is L90`s proprietary, centralized ad-serving and tracking technology. adMonitor was developed to power L90`s next-generation ProfiTools, which help marketers and Web publishers build deeper and more powerful relationships with opt-in consumers by delivering targeted offers and promotions. ProfiTools include sponsorships, rich media and direct marketing components as well as traditional banner advertisements. Features include advanced targeting and tracking, real-time inventory management, comprehensive financials and revenue forecasting. Direct marketing capabilities include serving and tracking of opt-in newsletter sponsorships, viral marketing programs, direct e-mail marketing, user registration and opt-in consumer profiling. adMonitor has served over 1,750 marketing clients, currently serves nearly 7 billion impressions a month, and reaches over 41% of the Internet audience.
L90 is a marketing, technology, and media company that works with marketers and Web publishers to build valuable relationships with customers on the Internet. L90 currently has exclusive advertising sales representation agreements with approximately 600 Web sites reaching over 41% of the Internet audience. L90`s network is broken up into 13 targeted channels including Automotive, Entertainment, Travel, and Women, to offer advertisers targeted platforms to reach specific audiences. Each channel is anchored by branded Web sites such as Aerosmith.com, PBS online, and StarWars.com which anchor the L90|Entertainment channel. L90`s suite of digital marketing tools, called ProfiTools, are grouped into five categories: branding, customer acquisition, traffic, sales, and retention. The tools include sponsorships, microsites, content integration, rich media, sweepstakes, viral marketing, opt-in e-mail, newsletters, and many more innovative marketing tools. The Company`s ProfiTools solution integrates adMonitor, L90`s proprietary serving, tracking and marketing technology with a global sales and service team. L90 currently works with over 1,750 marketers worldwide, including Visa, Microsoft, General Motors, Warner Bros. and Procter & Gamble. Headquartered in Los Angeles, L90 has additional offices in New York, San Francisco, Chicago, Miami, Seattle and London.
Peoplesound.com is Europe`s leading website for high quality music from new and emerging artists. Consumers can select from and instantly play thousands of tracks across all major music genres. Tracks that consumers like can be downloaded in MP3 format and played at CD quality on PCs, portable MP3 players or via their hi-fi equipment. Consumers can also buy custom produced audio CDs of their favourite artists and tracks. Peoplesound.com also brings artists and talent scouts together, improving the selection process that record labels use to sign new acts. Through Protein, its fully-owned subsidiary, peoplesound delivers highly innovative market research, marketing and data mining capabilities to the recorded music industry. The client list to date includes Universal, Sony Music, BMG and EMI, as well as a host of independent labels. Peoplesound Music Publishing focuses on the commercial exploitation of artist copyrights signed to the group. Recent signings include Maryanne Morgan, who wrote the top-10 hit single "why" for Mis-Teeq, and Del, who wrote the hit "Viva" for Universal/Decca artists Bond. Founded in the UK in June 1999, peoplesound.com has 80 employees. peoplesound.com has subsidiaries in Germany and France and the website is accessible in English, German, French, Spanish, Italian and Dutch.
e-Space offers its clients a unique combination of skills built around online publishing including managing content and generating revenue. e-Space works with leading brands online to provide them with both "evergreen" content for their sites and revenue from partnerships, sponsorship and advertising. e-Space has also developed a unique understanding of online retailing, sales and tracking technologies and online trade marketing through its work with Tesco and WHSmith.
In revenue generation, e-Space represents the UK`s leading international brand, Reuters; and two of the UK`s leading high street retailers, Tesco and WHSmith. Revenue is generated through partnerships, sponsorships and banner advertising. For Tesco, e-Space manages and sells a programme of supplier funded advertising online and works with a wide range of fmcg companies to generate sales from the web.
e-Space is also the UK`s leading independent content syndicator. It syndicates dynamic content and provides bespoke content to websites, intranets and wireless technologies for clients including Yahoo!, Freeserve, Reuters, One2One and TimeOut.
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