August 7, 2001, 12:00 AM

Gadzooks re-launches gadzooks.com

Dallas-based Gadzooks Inc. has re-launched gadzooks.com, featuring heavy content to support the Gadzooks offline brand image.

Kurt Peters

Executive Editor

Dallas-based Gadzooks Inc. has re-launched gadzooks.com, featuring heavy content to support the Gadzooks offline brand image.

The new site will feature fashion trends, a monthly calendar of events and a register-to-win page with a selection of vendor-sponsored products and gift certificates. The site will also include current music videos, on-line and in-store promotions, on-line contests and horoscopes. Key vendors will be featured throughout the site to highlight the brands that can be found in Gadzooks stores. Gadzooks is a specialty retailer of casual clothing and accessories for teenagers offering young men`s apparel, junior apparel, unisex tee shirts, accessories and footwear for a market principally between 14 and 18.

“The re-design of gadzooks.com will support Gadzooks` merchandising, visual, and marketing initiatives including the company`s ‘bricks to clicks -- clicks to bricks’ web strategy,” the company said. “The web site has been designed to provide an additional marketing avenue for the 400-plus Gadzooks locations.”

"Our objective was to leverage our expertise in the brick and mortar environment and design a site to cultivate customer loyalty,” said Paula Masters, president and chief merchandising officer. “The new site communicates who we are today and provides a personalized experience that meets the lifestyle needs of our customers."

Established in 1983, Gadzooks operates 408 mall-based stores in 39 states.

 

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