August 1, 2001, 12:00 AM

Visa, 20 e-retailers start a promotion to drive online shopping

Visa U.S.A., 20 online retailers and 90 Visa-issuing banks have started an online shopping promotion to drive buyers to online retailers and encourage them to use Visa.

Kurt Peters

Executive Editor

Visa U.S.A., 20 online retailers and 90 Visa-issuing banks have started an online shopping promotion to drive buyers to online retailers and encourage them to use Visa.

The Visa Online Shopping Spree includes eBay, CDNOW, LLBean.com and Tickets.com.

Each time cardholders use a Visa card to make an online purchase at participating merchants between August 1 and August 31, 2001, they will be automatically entered to win a $50,000 Visa card. Visa will also give 250 first prize winners a $100 Visa card. Winners can use these Visa stored-value cards to shop anywhere Visa is accepted.

"During May 2001, Visa`s `Win What You Spend X 10` promotion exceeded our expectations -- the number of participating merchants and banks was higher than anticipated and we were very successful at generating awareness for the promotion," said Gerry Sweeney, vice president of e-Visa, Visa U.S.A.`s e-commerce division.

The promotion will be supported through a comprehensive marketing program, including online advertising on shopping-related sites, e-mail and viral marketing campaigns, and online merchant point-of-sale signage. Additionally, over 90 Visa Member banks will be featuring the promotion on their web sites.

 

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