MyPoints.com Launches MyPoints Wireless Store

Point Driven E-Commerce Offerings Expand to Include Broad Suite of Cellular Telephones and Service Plans

SAN FRANCISCO, July 31 -- MyPoints.com, Inc., a leading provider of Internet direct marketing and membership services, today announced the introduction of the MyPoints Wireless Store. The MyPoints(R) Wireless Store will offer MyPoints(R) Program members access to a broad suite of wireless telephones and service plans at highly competitive prices. Members who choose to purchase through the Wireless Store will receive points that are otherwise unavailable on other Web sites selling similar wireless telecommunications products and service plans. Under the terms of an agreement between MyPoints.com and Simplexity, Inc., a leading provider of wireless telecommunications solutions via the Web, MyPoints.com will market wireless products and services for Simplexity. The MyPoints(R) Wireless Store will initially market four cellular phones and 14 service plans, many of which include a free phone after rebates. "We are delighted to bring our telecommunications e-commerce platform to MyPoints.com," said Mike Ferzacca, president and CEO of Simplexity. "MyPoints(R) programs` 16 million members will now have access to quality wireless telecommunications products and services at some of the most competitive rates available. MyPoints(R) members are exactly the type of users who will research, configure and purchase customized products online and we look forward to this unique opportunity to strategically expand our customer base." "We continue to look for the breadth and depth of offerings that will satisfy the needs of each of our members. As the world gets increasingly mobile, we are responding not only to our members` demand for wireless solutions, but also giving them an opportunity to be rewarded for purchasing these goods," said John Fullmer, CEO of MyPoints.com. "In addition, the MyPoints(R) Wireless Store creates an additional revenue stream while allowing us to deepen relationships with a variety of marketing companies."

About Simplexity, Inc. Founded in 1998, Simplexity(SM) (Herndon, VA) redefines the way telecommunications services are bought and sold. Built from the ground up, Simplexity`s leading edge, proprietary Xact(SM) e-commerce platform powers its Web site, enabling channel partners and their customers to compare, choose and purchase "best-of-breed" telecom services online from leading providers. With the Xact Sales Solution, Simplexity`s channel partners can seamlessly and transparently offer their customers a wide array of telecom services via this private labeled turnkey platform without adding costly infrastructure. Simplexity currently offers a wide range of voice, wireless, Internet and data services. The Simplexity.com(SM) site meets the strict disclosure, choice and security requirements of TRUSTe, the leading online privacy protection program.

About MyPoints.com MyPoints.com is a leading provider of Internet direct marketing and membership services. The Company`s flagship MyPoints(R) Program features a True Opt-in(R) database of members and provides advertisers with an integrated suite of targeted media products-including HTML-enhanced email and dynamically-served Web offers. The Company has sales offices in cities nationwide. For detailed product information please call 1-800-890-9351, 212-699-8050, ext. 7702 from outside North America, or visit MyPoints.com at http://www.corp.mypoints.com .

TRADEMARKS: MyPoints(R), Cybergold(R) and True Opt-in(R) are trademarks of MyPoints.com, Inc. Other product and company names herein are trademarks of their respective owners. MYPOINTS.COM "SAFE HARBOR" STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: Statements in this press release regarding MyPoints.com, Inc.`s business which are not historical facts are forward- looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements include statements regarding future revenue and market growth. All forward-looking statements included in this document are based upon information available to the company as of the date hereof, and the company assumes no obligation to update any such forward-looking statement. Actual results could differ materially from current expectations. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in MyPoints.com`s report on Form 10-K for the year ended December 31, 1999.