CHICAGO--July 30, 2001--NCDM (Booth #915)-- MapInfo Corporation (Nasdaq: MAPS) today announced a partnership with USADATA to jointly develop and deliver MapInfo miLists(TM), an online marketing list service. miLists will enable organizations to first identify and analyze new markets and then obtain a targeted list of prospects in those markets. The new map-enabled list service will offer marketers fast, flexible Internet access to comprehensive consumer and business prospect lists provided by Acxiom(R) Corporation. In addition to miLists, USADATA, an Axciom strategic alliance partner, will map-enable its Direct Mail Portal(TM) technology. MapInfo is demonstrating miLists at NCDM (Booth #915).
"The USADATA and MapInfo solution will provide a new way to create simple and effective marketing campaigns on a regional basis," said Bruce Carroll, enterprise marketing leader, Acxiom. "For the first time, marketers will be able to visually request a prospect list from Acxiom and have it automatically fulfilled through USADATA."
Marketers will benefit from using miLists by reducing the time it takes to analyze and order lists from days to minutes. With a simple application, marketers will be able to define, analyze, understand and acquire new customers in a targeted market area. Marketers in the finance, insurance and retail industries can use miLists to plan direct mail campaigns and extract lists for specific markets. For example, telecommunication companies can identify new customers within a specified target area and conduct ring and demographic studies for targeted campaigns. The miLists service enables users to query, define, order and download lists over the Internet and view the results as text or visualized on a map. Additionally, miLists includes a counter mechanism to provide quick counts of the number of records that meet the customer`s defined criteria.
"Our partnership with MapInfo will enable us to offer our customers map-enabled Direct Mail Portals to create accurate and targeted lists specific to the markets they want to reach," said Eddie Smith, vice president of business development and product strategy, USADATA. "Marketers will be able to visually define and qualify trading areas and then order lists for the identified target market in real-time, right from their desktops."
"With the introduction of miLists, marketers will be able to efficiently identify and target new markets with one complete solution," said Jon Winslow, CRM market director, MapInfo. "This end-to-end solution will enable customers to analyze market areas to determine where to find new customers and now with miLists they will be able to acquire new prospect lists for direct mailing, telemarketing, sales prospecting, site selection and other marketing functions."
MapInfo miLists will be available at www.milists.com in August.
USADATA, based in New York City, provides Marketing Process Automation solutions that simplify and automate traditional marketing processes such as direct-mail campaigns, prospecting and research. Using XML and Web technologies, USADATA`s portals offer instant access to business and consumer data as well as outsourced mailing and printing services. The company focuses on meeting the needs of organizations with decentralized networks of agents, brokers, sales representatives or franchisees. USADATA`s current clients include MetLife, Pitney Bowes, Advanta Corporation, Jiffy Lube, Conseco, Waddell & Reed, Minuteman Press and the National Football League. USADATA`s financial partners include Acxiom Corporation, SI Ventures, Insight Capital Partners, Advanta Partners and an affiliate of Mesco Ltd. For more information, call (212) 679-1411 or visit www.USADATA.com.
MapInfo Corporation enables customers to use location to transform information into business advantage. A global company and technology leader, MapInfo provides business intelligence solutions that are deployed across organizations to help them better understand their markets and customers. MapInfo solutions are available in 21 languages through a network of strategic partners and distribution channels in 60 countries. Headquartered in Troy, NY, MapInfo Corporation is on the World Wide Web at www.mapinfo.com.
MapInfo and its products are registered trademarks of MapInfo Corporation.
MapInfo Corporation Schwartz Communications
Angela Girard Laura Sexton
(518) 285-6000 (781) 684-0770