July 25, 2001, 12:00 AM

FTD.com achieves full-year profitability

FTD.com’s fourth quarter and fiscal year-end report shows that the marketer of flowers and gifts is profitable for a full year.

Kurt Peters

Executive Editor

 

Flowers and gift retailer FTD.com has had its fourth consecutive quarter and first full year of profitability, the company reports.

Revenues in FTD.com’s fourth quarter, which ended June 30, grew 22% to $43.5 million, compared with $34.6 million in the same quarter last year. The company attributes the increase in revenues to continued growth in both order volume and average order value, led by strong Mothers’ Day sales, as well as sales for Fathers’ Day and Administrative Professionals’ Week.

Fourth quarter net income was $3.6 million, compared to a net loss of
$11 million in Q4 last year. The improvement was due to reduced operating expenses while achieving increased revenue.

Orders in the fourth quarter totaled 690,000 with an average order value of $57.25, compared to 570,000 orders in the same quarter last year and an average order of $56.06. Internet orders accounted for 86% of the company’s order mix for the quarter, compared to 78% last year. The company credited Internet marketing programs for the increase.

 

 

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