LEXINGTON, MA - July 24, 2001 - e-Dialog, the precision e-mail marketing innovator, closed the second quarter of 2001 with a string of new business, an alliance with marketing giant Harte-Hanks, new technology to measure the effectiveness of e-mail campaigns, and 126% growth from the second quarter of last year.
Faced with a softening economy and tighter budgets that demand a clear return on investment, a growing number of businesses are opting-in for e-Dialog`s precision e-mail marketing approach. Lucent Technologies, Woodcraft Stores, Ross-Simons, and Empire Blue Cross/Blue Shield were among more than a dozen organizations shifting to e-Dialog`s proven combination of technology, strategy and accountability to deliver e-mail campaigns that produce results.
"After carefully assessing a number of e-mail campaign providers, we found that e-Dialog was the only company with the business approach and technology to meet our needs in allowing stores to access and mail effectively to customers," said Ken Kupsche, catalog director of Woodcraft Supply Corporation. "Rather than relying solely on their software`s robustness, they are set apart by the collaborative partnership they offer."
As part of its ongoing commitment to offer the latest technological enhancements, e-Dialog sharpened clients` focus on return-on-investment (ROI) by launching eReports, incorporating - among numerous features -- ConversionTrak, which enables seamless tracking of website conversion activity driven by e-mail campaigns. The company also made significant new investments in infrastructure capacity to ensure the continued scalability and reliability of its e-mailing services.
e-Dialog entered into a strategic alliance with Harte-Hanks, Inc., as the global direct marketing and interactive services company continues to offer the most advanced solutions in interactive services. After an extensive evaluation process, Harte-Hanks selected e-Dialog`s precision e-mail marketing services to fill the increasingly important role of e-mail for its clients` needs, which include customer care, e-mail newsletters, technical support and other applications.
"With tightening budgets, marketers are putting more of their dollars into precision e-mail marketing because it is so effective at driving directly measurable revenue, said John Rizzi, president and CEO of e-Dialog. "And the demand for solid ROI is not going to disappear when the going gets smoother. Many marketers, pressed to find the most cost-efficient, trackable means of reaching customers, are discovering that e-mail should be an ongoing, indispensable part of their strategy."
e-Dialog is the innovator in precision e-mail marketing services that help companies establish powerful, two-way relationships with their customers and prospects. From offices in London and Lexington, Massachusetts, e-Dialog`s team of experienced direct marketers manages every phase of an e-mail marketing program, including strategic planning and creative design, campaign execution, inbound response management, and data analysis. The company`s precision-based approach takes permission marketing to the next level, combining award-winning e-mail marketing expertise with responsible use of proprietary personalization and custom publishing technologies to deliver highly targeted communications that delight recipients. The result has been dramatic returns-on-investment for world-class e-Dialog clients such as the NFL, Staples, Harvard Business School Publishing, Doubleday, Schering Laboratories, and many more. Investors include OneLiberty Ventures, Commonwealth Capital Ventures, and the Interpublic Group of Companies (NYSE: IPG). For more information, visit