Viewpoint Corporation Opens New Revenue Opportunities with ZoomView
New York, NY, - July 16, 2001 - Viewpoint Corporation (Nasdaq: VWPT), a leader in digital marketing technologies and services, today announced that Eddie Bauer is its first client to deploy the new ZoomView component of the Viewpoint Media Player. Eddie Bauer, the specialty retailer and dynamic e-commerce marketer, is debuting over thirty items online in ZoomView. Select apparel, luggage and home furnishings now can be readily examined at an unprecedented magnification. ZoomView enables customers to see a level of detail that will aid them in making a purchasing decision.
"As consumers continue to shop online, the demand for a realistic representation of products is paramount to drive sales," said Dave Feldman, Executive Vice President of Marketing for Viewpoint. "We have found that many companies aren`t leveraging their digital assets online and thus are missing out on increased revenue or cost savings by not repurposing these valuable resources."
ZoomView allows Eddie Bauer to showcase the quality of their products by allowing customers to view such fine details as the stitching around a shirt pocket, the tiny waffle pattern on thermal shorts, or a heavy duty zipper on a piece of luggage. Customers can click on built-in zooms to view specific product features or use the navigation icons including zoom in/out and pan left or right.
"Viewpoint`s ZoomView allows us to use our existing images and develop them into user friendly and effective zoomable images without adversely impacting our site environment or performance," said Brian Walker, Manager of Business Development at Eddie Bauer. "One asset of ZoomView is the preset zooms. Preset zooms increase our ability to communicate the features and benefits of our products in new and compelling ways."
View the Eddie Bauer ZoomView gallery at http://www.viewpoint.com/ebzoomview_gallery.
About Viewpoint Corporation
Viewpoint is a leading provider of digital marketing technologies and services. Viewpoint licenses its proprietary technologies for e-commerce initiatives and provides a full range of professional services for implementing enhanced digital rich media marketing solutions that integrate online advertising, promotions and e-mail strategies. The Company is headquartered in New York City with offices in Los Angeles, San Francisco, Salt Lake City and Tokyo. Visit the Viewpoint Web site at http://www.viewpoint.com.
About Eddie Bauer, Inc.
Eddie Bauer, Inc. is a leading international retail brand, offering casual lifestyle products for grown-ups through its two retailing concepts: Eddie Bauer® and Eddie Bauer Home®. Eddie Bauer products are for men and women who seek versatile, classically styled, high-quality merchandise designed to meet the wide range of their apparel and home furnishing needs.
Since 1920, Eddie Bauer has evolved from a single store in Seattle to a tri-channel, international company with more than 580 stores, 110 million catalogs and online Web sites: eddiebauer.com, eddiebauerhome.com, eboutlet.com and eddiebauerkids.com. Eddie Bauer operates stores in the U.S. and Canada, and through joint venture partnerships in Germany and Japan. Eddie Bauer is a wholly owned subsidiary of The Spiegel Group (NASDAQ: SPGLA).
This press release contains "forward-looking" statements as that term is defined in the Private Securities Litigation Reform Act of 1995 and similar expressions that reflect Viewpoint`s current expectations about its future performance, and are subject to risks, uncertainties and other factors that could cause Viewpoint`s actual performance to differ materially from those expressed in, or implied by, these forward-looking statements. For information about these and other risks, uncertainties and factors, please review the disclosure contained in the Company`s filings and reports on file with the Securities and Exchange Commission.
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Viewpoint and Viewpoint Experience Technology are either registered trademarks or trademarks of Viewpoint Corporation. Other product and company names herein may be trademarks of their respective owners.