John Fread, Director of Public Relations
Sydney Arfin, Vice President of Operations
SeePoint Technology LLC
The Weber Group for Digimarc
For Immediate Release
Newest alliance continues Digimarc’s penetration into interactive kiosk marketplace
TUALATIN, Ore. – July 11, 2001 – Digimarc Corporation (NASDAQ: DMRC), the world leader in digital watermarking technology and applications, and SeePoint Technology, a leading provider of Internet-ready and fully integrated kiosk systems, announced today an agreement to bring Digimarc MediaBridge technology to SeePoint’s interactive kiosks.
Under the agreement, SeePoint will offer Digimarc MediaBridge as a way for retail customers to link branded print promotions, including catalogs, product inserts or member cards, to a kiosk that delivers targeted information or buying opportunities via the Internet or local data stored in the kiosk.
An interactive kiosk is a self-contained unit combining hardware and software that enables Internet access, e-commerce transactions or data collection from retail, office, entertainment or other public locations.
“SeePoint is penetrating the kiosk marketplace by delivering fully integrated, aesthetically pleasing kiosk technology at a competitive price,” said Indra Paul, vice president and general manager of Digimarc MediaBridge. “With SeePoint, Digimarc is broadening its reach into the kiosk market and helping businesses maximize their marketing campaigns.”
SeePoint, located in Torrance, Calif., designs, manufactures and deploys low-cost kiosk systems that are based on standard hardware and software components. SeePoint customers include CBS, Phillips-van Heusen, San Francisco Airport and Neutrogena-MTV.
“Digimarc MediaBridge provides an exciting, new way for our clients to interact with their customers,” said Jonathan Arfin, president of SeePoint Technology. “By combining the power of Digimarc MediaBridge’s connected content capabilities and SeePoint’s kiosk systems, we can deliver an outstanding customer experience and support our clients’ marketing objectives.”
SeePoint offers a full line of off-the-shelf kiosk products with a variety of stands and mounting options. SeePoint also designs and produces custom kiosk enclosures and signage to reinforce a client’s brand.
Digitally watermarked print materials such as cards, brochures, magazines, product packaging and direct response mailers link readers to online information when held in front of a Web camera or other image-capture device enabled with Digimarc MediaBridge software. The software initiates a response that instantly connects the user to relevant information, applications, offers or opportunities to purchase. A Digimarc `D` symbol located on the printed material indicates that the object is Digimarc MediaBridge-enabled.
Digimarc Corp., based in Tualatin, Ore., (NASDAQ: DMRC), is the world leader in digital watermark technology and applications. Digimarc’s patented digital watermarking technologies allow digital data to be embedded imperceptibly in traditional and digital media content, including photographic or artistic images, movies, music, packaging, printed materials, promotional items, value documents, tickets and holograms, among others. The company continues to build a pervasive new communications platform by developing an increasing array of diverse media applications. These applications benefit a broad range of consumers, corporations and government institutions, enhancing the protection of copyrights, security of value documents, management of media and fostering integrated marketing and e-commerce for many goods and services. Digimarc`s leading customers include creative professionals, major media companies and central banks.
The company`s products include Digimarc ImageBridge, a means to communicate copyrights in digital images, track the images on the Internet and facilitate online licensing and related e-commerce; Digimarc MediaBridge, a fundamentally new way for consumers to access the Internet that transforms printed materials into direct portals to relevant destinations on the Internet; and a system, developed in cooperation with a consortium of leading central banks, that deters the use of personal computers in the counterfeiting of value documents. Digimarc is also a member of the Video Watermarking Group (VWM Group), which includes Hitachi, Macrovision, NEC, Philips, Pioneer and Sony, to provide video copy prevention and play control solutions for digital recording devices. In addition, Digimarc video watermarking technology is being licensed for innovative new applications, such as broadcast monitoring. Digimarc has more than 225 U.S. patents pending and 24 issued. Digimarc’s vision is to have its watermarking technology become a standard feature of all media content. Please go to www.digimarc.com for more company information.
SeePoint Technology is a leading provider of interactive, Internet-ready, fully integrated kiosk systems. SeePoint designs and manufactures interactive information systems that are ideal for public Internet access, retail services, ticketing systems, public information terminals, customer service applications and Intranet terminals.
SeePoint offers a full line of standard products with a variety of mounting options, all of which may be customized to maximize branding opportunities and integrated with a full range of peripheral devices. SeePoint also offers full service engineering, design and manufacturing services to create custom developed solutions for customers with unique project specifications.
All of SeePoint’s kiosks unite design, durability, reliability, flexibility, customizability and modularity to bring Internet-based information, commerce and communication to the public. SeePoint terminals are UL and FCC approved and ADA compliant.
SeePoint has provided interactive display solutions to CBS, Christian Lassen Art Galleries, Indiana University, the Federal Highway Administration, the Hard Rock Café, IBM, Johnson & Johnson, Mount Sinai School of Medicine, Neutrogena, Pfizer, Phillips van Heusen and the Washington Metropolitan Transportation Authority. Contact SeePoint Technology at (310) 787-4550 or visit www.seepoint.com for more information.
SeePoint is a trademark of SeePoint Technology LLC. Other company names herein may be trademarks of their respective owners.
Securities Safe Harbor
All statements contained herein that are not statements of historical fact, constitute forward-looking statements and are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to certain assumptions, risks and uncertainties. Although Digimarc believes that the expectations reflected in its forward-looking statements are reasonable, actual results could differ materially from those expectations or from historical results. Such risks and uncertainties are outlined in Digimarc`s Annual Report on Form 10-K for 2000 and its most recent Quarterly Report on Form 10-Q, each as filed with the Securities and Exchange Commission. Digimarc is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.