Online niche players know their products are hard to find, which provides the impetus for them to develop an online presence. Vacuumbags.com, which went online in 2000, clearly has a strong niche, featuring vacuum cleaner bags for more than 50 manufacturers. “Our main thrust has been to get fast service for people,” says Greg McClellan, owner of the Oregon-based store that also operates a successful web site. Store employees handle fulfillment.
He says he was motivated by other online retailers: “What got me started on being service oriented is that I ordered products from Egghead.com and they got it to me within a day or two. I said, ‘This is what I have to do.’”