July 5, 2001, 12:00 AM

CustomerAsset gets $9 million in funding

CustomerAsset, a CRM services company, has received $9 million in funding from antfactory and other investors. The money will fund expansion of the Bangalore customer service center to 1,500, development of products and expansion to Australia.

Kurt Peters

Executive Editor

CustomerAsset, a CRM services company, announced today that it has received $9 million in funding from investment firm antfactory and other investors, including eVentures, which invested $3.3 million at the company’s founding in April 2000.

The funding will be used to continue CustomerAsset`s expansion of its contact center operations in Bangalore, India, including an increase to 1,500 employees by year end; an expansion of its product offerings in data analytics; and extension of its geographic reach to Australia, in addition to the U.S. and the U.K.

"This is a striking vote of confidence in our growth strategy by two well-known investors,” K. Ganesh, CEO of CustomerAsset, said “This round of funding will allow CustomerAsset to accelerate the expansion of our capabilities in managing all aspects of the customer relationship while ramping up our resources in data analytics, which is the fastest-growing segment of CRM worldwide. At the same time, CustomerAsset will now be able to deliver these services in virtually every major English-speaking market in the world."

"By securing this funding in the midst of the recent economic downturn, we can aggressively drive toward our goal of being the undisputed leader in outsourced customer relationship management and data analytics services in the US and worldwide," said Raghu Krishnaiah, chief of US Operations for CustomerAsset.

 

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