July 2, 2001, 12:00 AM

Coolsavings.com Inc. adds targeted survey service

E-marketing firm Coolsavings.com has added a service that allows retailers to survey customers and generate targeted marketing deals.

 

Coolsaving.com Inc., an e-marketing company that delivers targeted advertising and promotional incentives for online and offline retailers, has added Select Response Surveys to its list of marketing services. Select Response Surveys, which can be delivered through Coolsavings Category Newsletters, targeted e-mail or the coolsavings.com web site, give advertisers a quick, cost-efficient vehicle to ask consumers specific questions and micro-target customized e-mail offers based on each consumer’s answers. Coolsavings clients that tested the micro-targeting approach report a 174% lift in response rates. The company did not provide details on who tested the service.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Patrick Smarzynski / E-Commerce

What the changes at eBay mean for sellers

The online marketplace introduced new rules for sellers last month. It’s crucial that sellers understand ...

FPO

Mark Feinstein / E-Commerce

A quick guide to global e-commerce opportunities

Consumers in many countries are buying more online each year. Understanding the nuances of each ...

Advertisement