June 29, 2001, 12:00 AM

Why some retailers like wish lists, which aren’t just for gift-giving any more

(Page 3 of 3)

 

andrea@verticalwebmedia.com

 

 

 

 

What retailers wish for

when they deploy wish lists

 

     

  • reduce abandoned shopping carts
  •  

  • give consumers a place to store items they want but won`t

    buy immediately

  •  

  • increase sales from wish list items
  •  

  • get rich demographic info from customers
  •  

  • learn what items consumers really like
  •  

  • get better than average responses with wish-list based

    sales

  •  

 

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