FOR IMMEDIATE RELEASE
LEXINGTON, MA -- June 27, 2001 -- Precision e-mail marketer e-Dialog today announced that it will support catalog retailer Ross-Simons with e-mail marketing services to cost-effectively reach prospects and maximize customer relationships.
e-Dialog will enhance Ross-Simons` marketing efforts with the industry`s most advanced e-mail campaign technologies for launching, tracking and analyzing e-mail campaigns. e-Dialog will also help Ross-Simons build a greatly increased file of active, opt-in e-mail names and addresses, and then profile that database to permit more precise targeting of e-mail messages.
"Our goal is to bring each of our customers the information they want, while increasing the overall return on our Internet marketing," said Anne Driscoll, Director of Internet Marketing at Ross-Simons. "After evaluating numerous solutions-providers, we are convinced that e-Dialog`s precision approach will play an important role in that effort."
Ross-Simons, headquartered in Cranston, Rhode Island, is one of the nation`s largest value-priced, multi-channel retailers of fine jewelry, silverware, china, crystal, collectibles and home décor items, offering customers these luxury items through catalogs, retail stores and the Internet at Ross-Simons.com.
e-Dialog is the innovator in precision e-mail marketing services that help companies establish powerful, two-way relationships with their customers and prospects. From offices in London and Lexington, Massachusetts, e-Dialog`s team of experienced direct marketers manages every phase of an e-mail marketing program, including strategic planning and creative design, campaign execution, inbound response management, and data analysis. The company`s precision-based approach takes permission marketing to the next level, combining award-winning e-mail marketing expertise with responsible use of proprietary personalization and custom publishing technologies to deliver highly targeted communications that delight recipients. The result has been dramatic returns-on-investment for world-class e-Dialog clients such as the NFL, Staples, Harvard Business School Publishing, Doubleday, Schering-Plough, and many more. Investors include OneLiberty Ventures, Commonwealth Capital Ventures, and the Interpublic Group of Companies (NYSE: IPG). For more information, visit
Jim McNulty
e-Dialog
jmcnulty@e-dialog.com
781-372-3326
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