Contacts: Karen West Levine WeddingChannel.com Kwest@weddingchannel.com 213-599-4151
World Class Manufacturer of Luxury Home Products Boasts Largest Wedding Product Guide
LOS ANGELES, June 25, 2001 - Engaged couples can now find all the information they need about registering for wedding gifts on WeddingChannel.com’s newly launched Registry Essentials guide, sponsored by Waterford Wedgwood U.S.A., Inc., which includes the following premium brands: Waterford Crystal, Wedgwood Fine China and All-Clad Metalcrafters cookware.
The new exclusive registry guide on WeddingChannel.com, the leading wedding planning resource and world’s largest bridal registry, educates engaged couples by showcasing hundreds of choices in tabletop, kitchenware and home decor products. The site also helps couples evaluate their style by providing a valuable profile of their buying choices.
Descriptions of “classic brides,” “romantic brides,” “hip brides,” “natural brides,” the “fashion plate bride” and the “diva bride” on WeddingChannel.com’s Registry Essentials enables brides to discover their own personal style. Once a bride determines that she falls into the “classic” category, for example, she learns that platinum-banded bone china is one of the best selections for her registry. Likewise, the “diva” will discover that a dramatic geometric dinnerware pattern is tailor made for her.
“We have been an important part of wedding traditions for over two centuries, and our luxury gifts of fine crystal, china and cookware are the cherished choice of many engaged couples as they celebrate their new life and first home,” said Chris McGillivary, president and CEO, Waterford Wedgwood, U.S.A. “Partnering with WeddingChannel.com and developing an informative Registry Essentials product guide together allows us to continue servicing bridal couples in a manner that is much more exciting, informative and immediate.”
“Today’s weds-to-be are choosing registry items that suit their individual needs and styles,” said Adam Berger, president and CEO of WeddingChannel.com. “By showcasing Waterford Wedgwood brands and products we are providing a valuable service to our 1,000,000 couples by assisting them in their registry decision making process as they formulate lifetime brand decisions.”
WeddingChannel.com is the Internet’s number one wedding resource, offering a complete menu of wedding-related services, including personalized Web pages, planning tools, online travel planning, local business directories and the largest database of bridal fashions. Through exclusive, strategic relationships with bridal registry leaders, including Federated Department Stores, Inc., Tiffany & Co., Crate and Barrel, Neiman Marcus, Williams-Sonoma, Restoration Hardware, REI, and Gump’s, WeddingChannel.com offers couples the best selection of branded gifts to add to their registries and provides wedding guests with a convenient way to find couples’ registries and purchase gifts online. WeddingChannel.com is a privately-held company whose investors include Amazon.com, Kleiner Perkins Caufield & Byers, Federated Department Stores, Inc., Goldman Sachs, MacAndrews & Forbes Holdings, Inc., idealab!, The Neiman Marcus Group, Trinity Ventures, Tiffany & Co., Advance Publications Inc., RRE Ventures, MSD Capital, Merrill Lynch, Key Media, Crate and Barrel, and Williams-Sonoma.
About Waterford Wedgwood U.S.A. Inc.
Waterford Wedgwood USA, Inc. is the U.S. subsidiary of Dublin, Ireland-based Waterford Wedgwood plc. A leading brand within this global company is the U.S. division of Waterford Crystal, which has been named #1 World Class Brand in a recent U.S. independent market study. With annual sales in excess of $900 million, Waterford Wedgwood plc is the world’s largest and fastest growing luxury crystal and ceramics company. In addition to Waterford Crystal, the premium brands marketed in the U.S. include Wedgwood, Rosenthal and All-Clad Metalcrafters.