Ask Jeeves Goes Beyond the Banner to Deliver Targeted Marketing to Surpass Online Advertising Industry Performance Metrics for Its Client JustFlowers.com
EMERYVILLE, Calif., June 25, 2001 -- Ask Jeeves(R) Web Properties, a division of Ask Jeeves, Inc. (Nasdaq: ASKJ), today announced that after using Ask Jeeves` Advertising Services, JustFlowers.com has increased sales by 20 percent, boosted click-throughs for its online advertisements by 20 to 25 percent and improved its buy-through rate by 92 percent. Ask Jeeves (Ask.com), the 15th largest site on the Web according to Jupiter Media Metrix*, has also helped JustFlowers.com drive brand awareness through precise targeting to its 14 million unique monthly users, who tend to be highly educated and Internet-savvy men and women who are extremely loyal to brands.
JustFlowers.com began advertising with Ask Jeeves in April 1999 and has continued to add Ask Jeeves` new advertising products in order to increase online sales, including Branded Response. Branded Response is branded relevant content on the Ask Jeeves reply page. Through Ask Jeeves` unique ability to deliver integrated content and branding, offer targeted text-based ads and display keyword-triggered banners, JustFlowers.com has seen a boost in its click-throughs, buy-throughs and average order size through highly targeting shopping traffic.
"Advertising with Ask Jeeves allows us to catch people when they`re ready to buy, by posting an ad when users enter a question such as `Where can I buy flowers online?` and other relevant questions," says Shane Garrett, president of JustFlowers.com. "In fact, Ask Jeeves click-through rates are higher than those on other search portals, and its buy-through rate is nearly double. Even the average order through Ask Jeeves is higher than orders from other search portals, by about 20 percent."
In addition to higher sales, JustFlowers.com has also benefited from the Ask Jeeves brand. "People know and trust Ask Jeeves search results and when people are confident of the results, it creates a higher click-through and buy-through," continued Garrett. "People trust the Ask Jeeves brand, which benefits the JustFlowers.com brand."
Implementing an advertisement on Ask Jeeves takes just two or three days for JustFlowers.com, compared to more than a week, sometimes two weeks, for other sites. "We`ve found Ask Jeeves` customer service to be very responsive," says Garrett. "Generally they return calls in half an hour and make the change that night. "Despite the current challenges faced by the Internet industry, Ask Jeeves` partnership with JustFlowers.com represents a success story for both online advertising and e-commerce.
"With the majority of Web site visitors coming directly from search engines, becoming part of the answer they are looking for offers tremendous value if advertisers can deliver relevant ads that are attractive to consumers," said Steve Berkowitz, president of Ask Jeeves Web Properties. "JustFlowers.com is a great example of one of the many companies that has been able get tremendous value from Ask Jeeves` unique targeting capabilities. We expect more companies to follow in their footsteps as we continue demonstrate valuable ROI."
JustFlowers.com is a profitable online flower and gift site that believes in the value of online advertising. The company applies its $1.5 million online advertising budget almost exclusively toward driving sales and relies primarily on keyword-targeted ads on search engines such as Ask Jeeves. The goal for each of JustFlowers.com`s advertising campaigns is to achieve return on investment within six months.
Ask Jeeves Web Properties include Ask.com, Ask Jeeves for Kids(SM) at AJKids.com and DirectHit (SM). Ask Jeeves offers a wide variety of highly customized advertising programs focused on driving traffic to a site while helping companies build their brand, including Branded Response, Branded Animation, AnswerLink, DirectLinx, Interstitials, Jeeves Shopping Guide, Jeeves Advertising Services and Jeeves Promotions. For more information about Ask Jeeves Advertising Services call 877-4JEEVES or to view a demo visit www.ask.com/docs/advertise/Advertising.asp.
About Ask Jeeves, Inc.
Ask Jeeves is a leading provider of intuitive, intelligent question answering technologies and services. Ask Jeeves` solutions enable companies to convert online shoppers to buyers, reduce support costs, understand customer preferences and improve customer retention. Ask Jeeves also syndicates its solutions to portals, infomediaries, and content and destination sites to help companies increase e-commerce and advertising revenue. Ask Jeeves deploys its solutions on Ask Jeeves at Ask.com, Ask Jeeves for Kids at AJKids.com and DirectHit.com, to help companies target and acquire qualified prospects online and to provide consumers with real-time access to information, products and services. For more information, visit http://www.Ask.com or call 510-985-7400.
NOTE: Ask Jeeves is a registered service mark of Ask Jeeves, Inc. Ask.com, Ask Jeeves for Kids and DirectHit are service marks of Ask Jeeves, Inc. All other marks are those of their respective owners.
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Contacts:
Ask Jeeves, Inc.
Alexa McCann
212-801-9741, ext 129
alexa@askjeeves.com
Michele Mehl
901-380-9997
mmehl@askjeeves.com
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