June 15, 2001, 12:00 AM

Video e-mail’s popularity will grow, but at a price

Even though many retailers will still use HTML e-mails to save on production costs, video e-mails are becoming popular because of their high response rates.

Internet Retailer

Because of response rates that are at least double those of HTML-based messages, video e-mail is likely to become popular fast, marketers say. “Major advertisers love video e-mails already so they are here to stay,” says Paul Soltoff, CEO of St. Petersburg, Fla.-based DirectNet Advertising.net, which is planning to launch a video e-mail product and sniffer technology by the fourth quarter. “But both HTML and video will be used even five years from now because video e-mails require more production and a bigger budget to make.” HTML e-mails are faster to produce and can be expensive as well. DirectNet Advertising is working with computer technology firm Graham, N.C.-based ForeFront Technologies LLC for its new video product.



Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!




Relevant Commentary


Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...


Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...