Boston, MA 6/12/01
eSupportNow, (www.esupportnow.com), the premiere provider of fully integrated multi-channel e-customer care solutions, today announced the immediate availability of its new white paper, “The Value of Loyalty: Building a Business Case for Premium Customer Service”. This white paper provides insight into eSupportNow’s approach to driving profitability through customer retention and loyalty.
“Clearly every company needs new customers and a business cannot grow without them,” says Chris Selland, VP of Marketing at eSupportNow. “Yet, it is also clear that today’s financial markets have migrated away from their short-term fixation on growth and have come to revalue profitability as the primary determinant of corporate value. The bottom line is that, in today’s business environment, there is simply no greater asset that a corporation possesses than its loyal customer base. By providing the highest quality and consistency of service, smart companies have a great opportunity to use customer support as a competitive weapon to exceed customer expectations and the capabilities of their competition.
To learn more, download: “The Value of Loyalty: Building a Business Case for Premium Customer Service”
About the Author
Chris Selland, VP of Marketing at eSupportNow, has over 10 years expertise and a successful track record in developing and implementing marketing strategies and building brands in the eCRM and e-Business services markets. Prior to joining eSupportNow, Mr. Selland served as Vice President of e-Business, CRM and e-Sourcing Strategies at the Yankee Group, a technology research and consulting firm and subsidiary of Reuters. Mr. Selland has been extensively quoted in major business and industry publications as a leading market authority in the areas of CRM/eCRM strategy and e-Business services, and is a frequent speaker at industry conferences.
Founded in 1998 and headquartered in Boston, Massachusetts, eSupportNow, (www.esupportnow.com), is the premier provider of fully integrated eCustomer Care solutions for online businesses. eSupportNow offers a full suite of operational and analytic eCRM solutions designed to facilitate customer loyalty and provide real ROI. These solutions include multi-channel customer analysis, live chat, email, VoIP, web callback, self-help, and advanced teleservices.
Yvonne Gaudette, (617) 398-8986