June 12, 2001, 12:00 AM

Cybuy streamlines online testing campaigns

A new service lets online marketers test campaigns as a hosted solution without using IT resources.

Marketing solutions provider CyBuy has rolled out a new service that lets online marketers test response to different versions of campaigns and apply the results immediately, prior to rolling out an online or offline campaign in full.

“Cybuy Testing Lab has improved online testing by hosting and serving the entire purchase process for a testing campaign. Now, marketers can test the propensity to purchase without having to construct multiple web settings for each campaign variable,” says Kim Hall, vice president of marketing for Cybuy. Previously, she notes, online marketers needed to set up a series of jump pages to track click-through and buy-through rates against each campaign variable, a time consuming -process and a strain on in-house IT departments.

The new service lets marketers test four different headlines and four different offers, and provides comparative results within 48 hours, allowing marketers to roll out the best performing combination of online and offline efforts.

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