June 8, 2001, 12:00 AM

Infotopia reports $7 million in web sales for year

Web sales at Infotopia Inc., a direct and online retailer of health and fitness products, for fiscal year 2001 reached $7 million, accounting for about 14% of all sales. The company plans to beef up its web-based marketing.

Kurt Peters

Executive Editor

Infotopia Inc., a direct and online retailer of health and fitness products, reported today that its web-based sales for fiscal year 2001 reached $7 million, accounting for about 14% of all sales. The company markets its products through infomercials, distributor alliances and online advertising.

The majority of sales have come from TV advertising, but Infotopia is planning to expand its Internet-based advertising because it provides a higher return, the company said. As part of that effort, it is planning an e-mail marketing campaign targeting existing customers who have opted into the program.

"We`re proud to be an exception in this era of the death and downsizing of the dot-coms," Douglas Blattner, chief information officer, said. “Infotopia was born in 2000 and already exceeded e-commerce revenues that many of dot-coms are projecting for years to come. These phenomenal results are the best proof that Infotopia is clearly carving out a very successful niche on the Internet."

 

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