For further information contact:
John Miller Public Relations
Los Gatos, CA
FOR IMMEDIATE RELEASE
San Jose, CA (June 5, 2001) – Nancy’s Specialty Foods, a Bay Area-based national retailer of frozen entrees and appetizers has selected Desktop Innovations, Inc., to plan and implement a major make over of the company’s existing web site, Desktop Innovations announced today.
Started in 1977 by Nancy Mueller, Nancy’s Specialty Food (www.nancys.com), based in Newark, CA, is the largest manufacturer of frozen quiche products in the US. Over 35 tons of Nancy`s gourmet appetizers and entrées are distributed daily to retail grocery stores, warehouse clubs and food service channels throughout the United States and international markets. Nancy`s gourmet fare includes Nancy`s Quiche Entrees, Nancy`s Petite Quiche, Nancy`s Gourmet Appetizers and Nancy`s Party Spirals.
“Nancy’s great food demands a great web site that will entertain and serve current and prospective customers through a format both informative and fun” says George V. Szymkiewicz, general manager of Desktop Innovations, Inc., a leading provider of strategic e-business and e-site management consulting and implementation services.
Future visitors will be greeted at an enhanced Nancy’s site by Karl the Microwave, the company’s radio ad voice soon to be made visual on line. “After checking out Nancy’s product line from inside a refrigerator shelf, site visitors can access recipe databases and sign up for an electronic customer newsletter,” explains Mr. Szymkiewicz.
Desktop Innovations begins work on revisions to Nancy’s existing web site immediately. Site enhancements will include a data base of store locations, retrieval party ideas and PDF supported recipe cards. To increase traffic to the site, especially from international markets, Desktop Innovations will initiate an ongoing update of site information to major Internet search engines world-wide. System testing and programming maintenance of Nancy’s Specialty Foods’ site will be an on-going responsibility of Desktop Innovations.
Nancy’s selection of an e-business solutions vendor was guided by the need for both strategic direction and hands on technical capabilities. “After meeting with Mr. Szymkiewicz and his team, we’re confident that Desktop Innovations can redesign our web site to capture the essence of convenience, elegance and good homemade taste that Nancy’s products are famous for,” says Orlantha Do, Nancy’s associate product manager.
Desktop Innovations provides integrated, high level strategic marketing and technical e-business solutions. Consistently ranked in the top five of web design firms in Silicon Valley by the San Jose Business Journal, Desktop Innovations includes among its clients companies as diverse as bar code printer manufacturer SATO-America; underground locator instrumentation manufacturer Metrotech; video game maker Capcom USA; and Raychem Corporation. In addition to serving clients in northern California, Desktop Innovations provides consulting services to companies based throughout the country. Desktop Innovations’ web address is www.desktopinnovations.com.