May 29, 2001, 12:00 AM

Online book browsing application aims to replicate bookstore experience

Book buyers online will be able to get a preview of books through RealRead technology at PreviewPort’s Online Publisher Center.

Book buyers online will be able to get a preview of books through RealRead technology at PreviewPort’s Online Publisher Center.

RealRead is a digitally-secure online browsing solution that the developer says mimics the actual book reading experience. RealRead gives book buyers the ability to view text, graphics, and illustrations on screen and in full color. Readers can turn pages and "flip" through the book. "This technology is ingenious and simple, and offers a more compelling online presentation than any we`ve seen," said Susan Bergman, CEO of PreviewPort.com. "We`ve been searching for a product that provides publishers a way to showcase their books with the strongest visual appeal."

RealRead will enhance the services already offered at PreviewPort`s Online Publisher Center. The center offers customized web pages that market and sell publishers` current titles in both print and e-book editions.

With RealRead, consumers need not scroll down pages of text and no downloading is required; images appear and pages turn quickly even with a 56K modem, the company says. The viewer sees only as much of the book as publishers allow, from the entire book to just the table of contents or a few pages. RealRead samples cannot be copied or downloaded, though publishers can e-mail samples to customers. The service also manages user information so publishers can track the sampling of their books online.

PreviewPort collaborates with leading authors, agents, and publishers to increase awareness and sales of authors` works in the electronic marketplace.

 

 

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