The social network says acquiring Gnip will help companies better understand what consumers and other brands are saying across Twitter.
Office Depot offers product to link online, offline worlds
Office Depot will make available to business customers for whom it does printing a system by which the offline world is linked to the online through a code-reader scanning device.
Office Depot will make available to its small-business customers for whom it does printing a system by which the offline world becomes linked to the online world through a small code-reader scanning device. Office Depot announced today that it will make the Digital:Convergence printed codes available in its print centers for customers to incorporate into catalogs, product manuals and business cards.
With the Digital:Convergence system, a retailer can print unique scannable codes, which Digital:Convergence calls cues, into marketing material. The cues contain a URL for the particular product. A consumer who has received a special scanning device-called a :CueCat--that is linked to the consumer`s computer, scans the code. The :CueCat downloads the information from the scan into the computer, launches the computer’s Internet connection, and directs the browser to the specific web site. Digital:Convergence also is making available a portable scanner that will store up to 300 URLs.
Digital:Convergence launched its product last September with Radio Shack, which featured the cues in its catalogs. Since then, Digital:Convergence has distributed 3 million free code readers; recipients of 1.45 million of the readers have activated them. Digital:Convergence says the arrangement with Radio Shack has driven traffic not only to RadioShack.com but also to the stores. Cues also appear in ads in magazines and newspapers.
Digital:Convergence also just reached an agreement with NBC for an audio version of the cue to appear in NBC programs. Consumers whose PCs are connected to their TVs through a special cable available free at Radio Shack stores will receive a URL from the audio cue. The audio cues also can be transmitted through a home’s wiring from TV to PC when the two devices are not close to each other. Consumers pay for the connections to make that possible.