Springbok Technologies for e2 Communications
(972) 480-9458, ext. 117
e2 Communications Debuts Fourth Generation Opt-In E-mail Product To More Than 400 Current Customers
DALLAS - May 22, 2001 - e2Communications, an e-mail marketing and customer relationship management company, today announced version 4.2 of the company`s flagship permission marketing application, e2Mail Center. e2Mail Center 4.2 is the marketing industry`s most sophisticated opt-in e-mail product available today. A key benefit to marketing managers is the ability to easily build campaigns that enable the dissemination of personalized messages to targeted customers based on the customer`s demonstrated interests.
The extended features of e2`s new product include advanced information filtering and importing capabilities, as well as customer targeting based on zip code and e-mail domain name. The product also includes enhanced Adaptive Sequence Marketing (ASM) technology, which enables marketers to highly customize the timing and content of messages based on end-users` specific requests and interests. The result is the ability to more fully engage prospects and customers and achieve unprecedented response rates. For example, an end user indicating an interest in golf clubs could receive a special e-mail promotion for 20 percent off a specific club. This initial e-mail contact can result in multiple scenarios, such as the end user deciding to open the message but not clicking through to purchase the club. To increase the likelihood of a sale, the end user would automatically receive a second message offering additional incentives based on their reaction to the initial e-mail, such as free shipping.
e2Mail Center Version 4.2 Features and Benefits
Improved Wizards - Allows for the implementation of targeted e-mail campaigns, mailings, applications and imports with little or no training. This feature offers a powerful, self-service environment for marketers, agencies and resellers. ASM -Designed to automatically tailor and send messages, based on the recipient`s response, or lack of, to previous messages in a sequence. Enhanced XML Interface - Interface gives the product a cleaner, smarter, look and feel. XML allows e2 customers to access "QuickStart" forms easily, which simplifies the process of building an e-mail campaign. Refer-A-Friend - End customers that receive an e-mail message now have the option to refer a friend to the e-mail newsletter or to one of their favorite Web sites. e2Script - Web content can be extracted and inserted into targeted e-mail messages. "The reality is that advertising dollars are tighter and companies are looking for effective methods to reach their customers, without spending their entire marketing budget," said Jeff Farris, chief executive officer and founder of e2 Communications. "A traditional direct mail or `current resident` campaign starts at 7 cents per postcard and can go up to $3. By utilizing the advanced filtering and ASM features of e2Mail Center Version 4.2, a company can reach only those customers that want to be reached for as little as a penny per e-mail. Responsible marketing is not just a trend; it`s a way of life for companies serious about customer retention and brand loyalty."
According to an April 2001 eMarketer Report, U.S. companies spent more than $496 million on e-mail advertising in 2000. The pay off: the Direct Marketing Association reported that U.S. consumers and businesses spent $24.2 billion in goods and services as a result of direct marketers` online media expenditures in 2000.
"e2Mail Center Version 4.2 provides our marketing department with the best of both worlds; sophisticated technology and the easiest end-user implementation we have seen to date," said Josh Herron, marketing strategy specialist of Software Spectrum. "The increased functionality, specifically the ability to download contacts based on a filter system, allows us to target our customers right down to their favorite color."
About e2 Communications
With offices in the United States and Europe, Dallas-based e2 Communications is the leading provider of automated interactive e-mail solutions that enable companies to acquire, track, target and retain customers. The company`s flagship service, e2Mail Center, is an integrated closed-loop e-marketing platform that combines data capture, messaging fulfillment, analysis and reporting in a hassle-free hosted environment. Clients include CNN/Sports Illustrated Interactive, Thomas Cook, JC Penney and Solomon Software. Investors in e2 Communications include Avenue A (Nasdaq: AVEA), Monarch Capital Partners and ediSys Ventures. More information can be found at http://www.e2communications.com/.