May 17, 2001, 12:00 AM’s Mothers Day sales benefit from American Greetings deal

Mothers Day sales at, an online seller of gift certificates, grew 500% over last year.

Kurt Peters

Executive Editor

Mothers Day sales at, an online seller of gift certificates, grew 500% over last year, Edward Brookshire, CEO, tells Internet Retailer. He attributes the growth to a deal with American Greeting Cards’ web site that went live the third week in April. Even without the American Greetings arrangement, sales would have doubled from last year, Brookshire says.

Privately held is adding merchants at a rate of about 100 a day, Brookshire says. The gift certificates are accepted at 2,000 merchants, with 2,000 more waiting to come up. About 100,000 give anything gift certificates are in circulation right now. Giveanything is promoting itself through arrangements with shopping cart vendors who include the Giveanything system as a payment option. Retailers can activate the software for a no-risk test before signing on to accept Giveanything gift certificates. Giveanything receives a commission from retailers for sales with the certificates.



Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!




Relevant Commentary


Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...


Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of that will let customers and Quill ...