May 16, 2001, 12:00 AM

SmartBargains recruits EVP from Barnes & Noble as new president

Bargain and closeout retailer SmartBargains.com has named Carl S. Rosendorf chief executive officer. Rosendorf came from Barnes & Noble.com, where he was executive vice president.

SmartBargains.com, an online retailer of bargain and closeout merchandise, has named Carl S. Rosendorf chief executive officer. Rosendorf came from Barnes & Noble.com, where he was executive vice president in charge of e-commerce with responsibilities in marketing, business development, creative, editorial, and IT.

SmartBargains, which offers branded and quality merchandise at closeout prices, offers a wide range of products, from apparel and accessories to fine jewelry, electronics, and home furnishings. SmartBargains has strategic partnerships with Gordon Brothers, one of the country`s largest retail liquidators, and America Online.

"I am thrilled to be joining SmartBargains," said Rosendorf. "The company is uniquely positioned, offering premium merchandise at closeout prices while maintaining a consistent profit model. And obviously, with investment from Gordon Brothers, Highland Capital Partners, and AOL, we are positioned for continued growth."

SmartBargains launched in September 2000 and secured $33 million in first round funding.

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