May 16, 2001, 12:00 AM

SmartBargains recruits EVP from Barnes & Noble as new president

Bargain and closeout retailer SmartBargains.com has named Carl S. Rosendorf chief executive officer. Rosendorf came from Barnes & Noble.com, where he was executive vice president.

Kurt Peters

Executive Editor

SmartBargains.com, an online retailer of bargain and closeout merchandise, has named Carl S. Rosendorf chief executive officer. Rosendorf came from Barnes & Noble.com, where he was executive vice president in charge of e-commerce with responsibilities in marketing, business development, creative, editorial, and IT.

SmartBargains, which offers branded and quality merchandise at closeout prices, offers a wide range of products, from apparel and accessories to fine jewelry, electronics, and home furnishings. SmartBargains has strategic partnerships with Gordon Brothers, one of the country`s largest retail liquidators, and America Online.

"I am thrilled to be joining SmartBargains," said Rosendorf. "The company is uniquely positioned, offering premium merchandise at closeout prices while maintaining a consistent profit model. And obviously, with investment from Gordon Brothers, Highland Capital Partners, and AOL, we are positioned for continued growth."

SmartBargains launched in September 2000 and secured $33 million in first round funding.

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