The Top 500 retailer buys Campus Deals, which offers mobile coupons to college students.
MuseumShop experiences fewer abandoned carts with wish list feature
MuseumShop.com is using wish list software to give consumers a place to save items instead of abandoning their online shopping carts.
MuseumShop.com’s rate of abandoned shopping carts has dropped from 98% to 95% since the site implemented CloudPop’s wish list software in December, says Greg Pulsifer, business development manager. The company wanted to use wish list software to give its online visitors a place to store goods that they weren’t ready to buy. Pulsifer says the company pays CloudPop 4% of the sale when a customer buys items stored on a wish list and 12% when shoppers click through from a hyperlink on the CloudPop web site. “The cost is extremely reasonable because these are sales we never would have had before. Consumers would have just abandoned their carts,” he says.