Click2Boost Boosts E-tailer Profits Through Real-Time, Moment-Of-Purchase Cross-Selling
Los Angeles, CA., May 10, 2001 – Like every e-tailer, you’re looking to enhance profits. Or, more realistically, to generate profits in the first place. What, however, if your site’s buy button could be turned into a sell button: the beginning of a new sales cycle instead of the end of the old one?
Imagine this scenario:your site sells ski vacations. Nothing but. Yet simple logic dictates that any consumer who goes so far as to commit to purchasing one of your trips will be pre-disposed to acquire one or more lower-cost complimentary products; say, a pair of skis, new boots maybe a designer parka.
The obvious solution: team up with another company that does sell skis, boots and parkas. Offer one or more of these items to committed end-users in real-time right on your own site.
Click2boost (www.click2boost.com) provides a proprietary, real-time solution that taps into the unique susceptibility of consumers who have already committed to a purchase and are therefore at their most receptive to adding complementary goods. Especially when doing so doesn’t require venturing to another site and starting the order process over. It is, in fact, around this “golden moment” of opportunity – perhaps a mere 30-second window of time – that Click2boost has based its forward-thinking, cross-selling business model.
Working with a host of e-tailers as well as financial powerhouses such as CitiBank, Click2boost has introduced its automated Intelligent selling technologies into client e-tailing infrastructures to yield guaranteed significant additional profits at no extra cost.
How it works
A customer decides to purchase a DVD player from Sony.com. Once that person completes his or her purchase, Click2boost’s Intelligent Solution is triggered and complementary products – ColumbiaHouse DVD movies to go with the new player, for instance - are presented on the Sony site. The purchasing information is automatically imported from the Sony site to ColumbiaHouse via click2boost’s POPS™ Intelligent Solution. With the simplicity of one click, that customer can obtain a desirable new add-on product – all without leaving the Sony site.
“Once a purchase is being made, the consumer is much more likely to buy additional related items, particularly lower-cost ones,” says Al Nachom, Click2boost’s Founder. “It is at this ‘Golden Moment’ that we offer products to the end-user, resulting in a true win-win situation for all parties, since our cross-marketing partners share in the profits.”
Click2boost owns the Intellectual Property that combines artificial intelligence technology with multiple demographic qualifiers to determine which complementary product should be offered at the optimum moment of purchase. Adds Nachom, “In real time, we can select products based on an Intelligentlog™ of past purchasing habits cross referenced with seasonal selling periods, age, education, household income and more.”
Click2boost.com’s Intelligent Solution generally achieves 5 to 10 times the convergence (sales) rate as compared to traditional online cross selling from banner ads.
Click2boost also enables its partners to substantially increase their product offerings without the headaches and expense of adding new inventory. “We can effectively add hundreds of additional items to a retailer’s site in a matter of hours,” continues Nachom. “The end result is a new up-selling methodology that provides new revenues and better serves the customer”
Based in Los Angeles, California, Click2boost provides profit enhancement solutions for e-commerce companies. Click2boost guarantees increased profits through an integrated marketing solution that utilizes intelligent techniques and real time execution. The Click2boost Intelligent Solution utilizes methods that have added hundreds of millions of dollars in net profit to major financial institutions over the past years. The Founders of Click2boost have been providing loyalty programs and revenue enhancement services to leaders in the entertainment, financial, banking, telecommunications and retailer industries for over a decade. Customers include American Express, Discover Card, Master Card International, Chase Manhattan, Wells Fargo, Pacific Bell, and Ameritech.
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