May 11, 2001, 12:00 AM

Meals.com releases results and reorganizes

Meals.com says a 27-store test of its Shopper in-store web-based kiosk increased sales in the test stores.

Kurt Peters

Executive Editor

 

Coinstar Inc. subsidiary Meals.com, a company that uses a web site and in-store technologies to give shoppers recipe information and other offers to increase sales for supermarket retailers and consumer packaged goods brands, is reorganizing its business. The company is cutting 31 jobs at its Bellevue, Wash., headquarters to cut costs. “The reorganization is the best way to manage our cash going forward and will help ensure that we can deliver our system to the industry,” Mark Seals, COO, said.

Last week, Meals.com also reported that its Shopper in-store kiosks are increasing sales in supermarkets by 1%. The Shopper kiosks-which are installed in 27 Ukrop’s Super Markets Inc. in Richmond, Va.-also help increase coupon redemption rates up to 35%, according to a recent “Store of the Future” campaign that involved three packaged goods manufacturers. Meals.com supports online efforts for The Kroger Co., Albertson’s, Giant Eagle, Schnucks, Harris Teeter and others totaling 4,300 stores. Packaged goods marketing partners include Nestle and Smuckers, among others.

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