New Site Design Delivers on Seriously Simple Shopping Promise
ALISO VIEJO, Calif., May 10, 2001 - buy.com (Nasdaq: BUYX), a leading multi-category Internet superstore, today announced a new Web site design boasting a variety of enhanced features that continues the company`s focus towards enabling customers to get in, get great deals and get out.
"This evolution of our site design further enhances the simplified shopping experience our customers want," said Jim Roszak, CEO of buy.com. "While we still use price as a differentiating factor, we believe a quick and easy shopping experience coupled with our great prices, selection and thoughtful service maintains buy.com as a leader in e-commerce."
buy.com`s new site design was designed around customer feedback and focus groups. "We listened to our customers and have created what we believe is the most efficient way to locate and purchase products on the web," said Brent Rusick, Senior Vice President of Technology and Operations.
The new site features include an enhanced search engine, dynamic menus for quicker navigation, a greater emphasis on the most popular categories and products, increased visibility of related products and accessories, and a cleaner user interface.
buy.com, The Internet Superstore™ and low-price leader, offers its 3.5 million customers nearly 1,000,000 SKUs in a range of categories including computer hardware and software, electronics, wireless products and services, books, sporting goods, office supplies and more. Individuals and businesses can shop quickly and easily at buy.com 24 hours a day, 7 days a week. buy.com was named the No. 1 electronics e-tailer in the latest PowerRankings by Forrester Research, Inc., a "Best of the Web" in the computer and electronics category by Forbes Magazine (spring 2000 and fall 2000), "Best Overall Place To Buy" by Computer Shopper Magazine (January 2001). buy.com, founded in June 1997, is located in Aliso Viejo, California. For more information visit www.buy.com. buy.com™ and The Internet Superstore,™ are trademarks of buy.com Inc.
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995This release may contain forward-looking statements that involve risks and uncertainties. Important factors, which could cause actual operating results to differ materially from those in the forward-looking statements, including, without limitation, risks associated with the launch of the new website design and related technical problems that could arise, and creating consumer awareness for the new website and offerings. Additional risks are detailed in filings with the Securities and Exchange Commission made from time to time by buy.com, including its Registration Statement on form S-1, as amended, filed with the Securities and Exchange Commission on October 27, 1999, and its final prospectus related to its initial public offering filed with the Securities and Exchange Commission on February 7, 2000 and the quarterly and annual reports filed with the Securities and Exchange Commission from time to time. buy.com undertakes no obligations to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof to reflect the occurrence of unanticipated events.