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Federated Department Stores Inc. is purchasing more than 400 NCR Corp. web kiosks for in-store access to Federated`s gift registry.
Federated Department Stores Inc. is purchasing more than 400 NCR Corp. web kiosks for in-store access to Federated`s gift registry, the companies announced today. NCR is also providing project management, staging and installation services.
The Federated gift registry integrates WeddingChannel.com, an Internet-based wedding planning resource, with Federated`s Gift Registry Alliance, which includes The Bon Marche, Burdines, Goldsmith`s, Lazarus, Macy`s, and Rich`s stores. When a couple registers with one store, the gift registry is automatically available to guests shopping at any other Gift Registry Alliance store or online.
Federated is pleased with the success of its online gift registry, which accounts for 30% of traffic to Macys.com.