adMonitor to Power and Track Marketing Campaigns on Latin America`s Fast-growing and Largest Trading Marketplace Web Site
Los Angeles - April 24, 2001 - L90, Inc. (Nasdaq: LNTY), the premier marketing, technology, and media company, announced today that its proprietary ad serving and tracking technology, adMonitor, will power the marketing campaigns on DeRemate.com, the largest and most popular trading community on the Internet in Latin America. DeRemate.com has turned to adMonitor to maximize the revenue generation on DeRemate.com, which currently has over 1.4 million registered users and has grossed over $66 million in merchandise sales in its first year in business.
Under the agreement arranged by L90|Latino, the L90 division dedicated to the U.S. Hispanic and Latin American market, adMonitor will serve and track all marketing campaigns, including next-generation marketing campaigns that will help marketers reach DeRemate`s audience in more integrated and targeted ways. L90|Latino is also currently working with Epson Latin America to help them develop relationships with the Latino Internet users. According to Jupiter, there will be 66.6 million Latin American Internet users in 2005.
"We are proud to have Latin America`s number one online e-commerce site using adMonitor," said Mike Leo, President of Technology Solutions at L90. "With adMonitor, DeRemate has the most sophisticated and efficient marketing technology available. adMonitor allows DeRemate to offer marketers the opportunity to reach its popular Latin American community in more targeted and integrated ways, while maximizing marketing revenue for the site at the same time."
"DeRemate provides advertisers with extremely direct and targeted marketing opportunities based on our loyal Latin American users," said Guillermo Cepeda, Vice President of DeRemate. "With the adMonitor technology relationship, we can focus on our core business. We feel advertisers will have an extremely targeted platform to build long-lasting relationships with our loyal users, while at the same time, enhancing the users` experience by offering promotions targeted at their interests."
adMonitor, L90`s proprietary marketing technology, is the force that powers L90`s revenue-generating ProfiTools(tm). ProfiTools is a fully outsourced digital marketing platform that helps Web publishers and marketers monetize their business. adMonitor was developed to serve and track the sophisticated, relationship-building marketing programs that convert Internet users into loyal, long-term customers for businesses, while allowing businesses to focus on their core competency.
adMonitor The Technology for Business Success
adMonitor is L90`s proprietary, centralized ad-serving and tracking technology. adMonitor was developed to power L90`s next-generation ProfiTools, which help marketers and Web publishers build deeper and more powerful relationships with opt-in consumers by delivering targeted offers and promotions. ProfiTools include sponsorships, rich media and direct marketing components as well as traditional banner advertisements. Features include advanced targeting and tracking, real-time inventory management, comprehensive financials and revenue forecasting. Direct marketing capabilities include serving and tracking of opt-in newsletter sponsorships, viral marketing programs, direct e-mail marketing, user registration and opt-in consumer profiling. adMonitor has served over 1300 marketing clients, and currently serves over 5 billion impressions a month, and reaches over 40% of the Internet audience.
About L90
L90 is a marketing, technology, and media company that works with marketers and Web publishers to build valuable relationships with customers on the Internet. The Company`s ProfiTools solution integrates adMonitor, L90`s proprietary serving, tracking and marketing technology with a global sales and service team. ProfiTools offer L90`s customers the ability to build targeted, high-value relationships with Internet users, thereby further monetizing their customer base. By converting Internet users into loyal customers, L90 helps marketers build brands, acquire customers, increase traffic, drive sales, and retain customers. L90`s ProfiTools include sponsorships, microsites, content integration, rich media, sweepstakes, viral marketing, opt-in e-mail, newsletters, and many more next-generation marketing tools. L90 currently works with over 400 Web publishers and over 1300 marketers worldwide, including Visa, Microsoft, General Motors, Warner Brothers and Procter & Gamble. Headquartered in Los Angeles, L90 has additional offices in New York, San Francisco, Chicago, Detroit, Miami, Seattle and London.
About DeRemate
DeRemate is the largest and most popular trading community on the Internet in Latin America. Users buy and sell products and services throughout DeRemate.com`s technological platform, allowing thousands of people such as collectors, independent workers, students, readers, movie and music fans, among others to offer their products in a big market and find thousands of items tailored to their interests. Individuals use DeRemate to buy and sell products in more than 600 categories including sports, computers, hobbies, antiques, electronics, books, music, automobiles, holidays and much more. According to the activity report prepared by IPRO, DeRemate.com registered 5.2 million monthly visits and registered 29.5 million requested pages per month. More than 419,000 transactions have taken place on DeRemate, producing gross merchandise sales in excess of US $66 million. DeRemate reaches audiences in Argentina, Brazil, Chile, Colombia, Mexico, Peru, Puerto Rico, the United States, Venezuela and Uruguay.
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Media Contact
Lisa Cohen
310-751-0200 x311
lisac@L90.com
Investor Relations Contact
Tom Sebastian
415-354-2813
toms@L90.com
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