April 24, 2001, 12:00 AM

eBay adds customer recommendation software in three areas

eBay has selected Active Decisions Inc., a supplier of eCRM decision-support applications, for product recommendations.

Kurt Peters

Executive Editor

eBay has selected Active Decisions Inc., a supplier of eCRM decision-support applications, to bring Active Buyer`s Guide product recommendation system to eBay. Active Buyer`s Guide will provide online bidders with recommendations to fit their needs and individual preferences.

When in the computers, electronics or photo categories, eBay users can click on the "Don`t know what to buy?" button to access the Active Buyer`s Guide. Users answer a few questions to pinpoint their product requirements and receive a personalized recommendation based on their responses. With this information a bidder can judge how well a given product meets specific needs before searching and bidding on that product.

"eBay`s goal is to the satisfy the needs of our community. Providing an unbiased, practical service like Active Buyer`s Guide will help eBay users with their purchase decisions of computers, electronics and photo equipment," said Bob Hebeler, eBay vice president of categories and community.

Active Decisions specializes in complex consumer products, including consumer electronics, computer equipment, appliances, automobiles, and financial services. Active Decisions retail and consumer goods’ customers include Best Buy Co., goodguys.com, Hewlett Packard, mySimon, Palm, Sony Electronics, and Yahoo!.

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